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VIDEO FORsOLANA

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explainer video
2d animation
video for crypto company

Company description

Solana is a fast-growing decentralized blockchain built to enable scalable, user-friendly apps for the world. End-user applications include DeFi, NFT, marketplaces, and gaming. Solana is among TOP-10 cryptocurrencies by market capitalization and aims to become the main blockchain for modern internet applications.

Project overview and features

We stepped into a land of blockchain solutions with Solana’s team to promote their product by making an outstanding video with 3 shorter cut-downs for the upcoming Developer Event.

Client’s goals and requirements

  • Make the video to promote Solana’s blockchain solution
  • Introduce the project to a new audience
  • Explain why it's revolutionary and ahead of other solutions
  • Encourage viewers to support the project
  • Acquire new developers to join Solana
  • Deliver the video within short deadlines
  • Align the style with brand guideline
  • Keep a minimalist style

Business objectives

When creating the video, we took into account the following points:

1. Duration and location. Due to short deadlines and different placement of videos (TV and digital), we suggested creating a 25 sec promo with 3 shorter cut-downs. The 25 sec promo was going to be looped on TV during the IRL Event, while shorter versions could be used for Facebook and YouTube ads.
2. Style. We kept a minimalist style and aligned it to the company’s brand book.
3. Color decision. Since the brand book was very detailed, we used only one color scheme, which the client approved within the 1st iteration.

Work done

For an excellent result, it is important to build proper communication, foresee what technical and creative issues may arise, and how the video can solve business problems. That's why:

- сommunication was moved to the messenger, where we could discuss the project with the client without time lags
- we took 3 days to make additional cuts and adapt them to different social networks
- our team had to make creative decisions quickly, as we worked on a tight schedule
- we made a very dynamic, attention-grabbing video and included a CTA at the end of the video to encourage the viewer to learn more about the product

User roles

8 people amazing professionals were part of the project:

  • Creative Strategist defined the client’s goals and proposed the best plan to achieve the desired result.
  • Producer coordinated the client's requests with the capabilities of the team, controlled deadlines and project progress.
  • Art director came up with the best style solution, created a storyboard, and tracked all creative processes.
  • Scriptwriter wrote a script for the video where a complex product was explained in simple terms so that people with different levels of blockchain knowledge could understand it.
  • Illustrator created great graphics in a minimalist style.
  • 2 animators brought illustrations to life and made them move.
  • Sound designer chose the music and created the sounds for all actions in the video.

Technology stack

Adobe Illustrator

Adobe Illustrator is a vector graphics editor and design program that is used to create and edit various digital images.

Adobe After Effects

Adobe After Effects is a software application that enables to work with animated graphics, create visual effects, edit video.

Frame.io

Frame.io is a collaboration platform that allows to quickly discuss the work done and make changes to your video project.

Boords

Boords is software that makes it easy for video marketing teams to assemble, amend, and deliver storyboards for a project.

Being crypto enthusiasts ourselves, we were happy to help Solana promote their product to make the ecosystem more popular. It was an impressive and rewarding experience for us. Looking forward to collab again!

Client review

We really enjoyed working with you! We were in need of the fast result at that moment as we had time pressure due to the upcoming event, but as a high standard company we were not ready to compromise the quality. And it was great to meet you at that exact moment! Because you were very open to new ideas and projects, communicated clearly the conditions you work at as well as possible options, stayed up late at night respecting our timelines and delivered a high quality video to the exact minute we discussed.

Alevtina Yakovenko
BD & Marketing - Solana

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