Band is a mobile community app created by Naver Corporation, a global ICT company. With this app, users can create separate spaces for communicating with members of different groups. The types of groups include various circles such as sports teams, campus groups, religious groups, interest-based groups, friends and family.
In the Google Play Store, the number of downloads of the app has exceeded 50 million. The service is also available on iOS and desktop.
The company needed videos to reach the US audience and draw the attention of certain groups (in our case, religious groups). One of the most important points was that the client didn’t seek to make general boring explainers. Band needed a team capable of creating videos with live characters that could make people laugh or cry. And we accepted this creative challenge!
The videos were developed primarily for mobile devices, so from our side of expertise we came up with some creative solutions.
1. First of all, it was decided that the illustration style couldn’t be too complex with a lot of detail, because it wouldn’t display well on mobile devices. That’s why we chose a 2d animation style with outlines and snappy motions.
2. To make videos more notable in the mobile feed, we selected bold and colorful color schemes that instantly caught the eye.
3. People are attracted to the dynamics, so for the videos were used characters with fast actions, as well as frequent frame changes. This decision also helped to capture the attention of both adults and children (which was very important, since children were one of the user groups).
We went through many stages of the project and achieved cool results. However, while working on the project, we had several challenges that we eventually managed to overcome.
Also, Lemons would like to thank Brian from Band App who provided excellent guidance, helped us at every stage of the project and was always online. Undoubtedly, the success of the project is the result of our joint efforts!
Adobe Illustrator is a vector graphics editor and design program that is used to create and edit various digital images.
Adobe After Effects is a software application that enables to work with animated graphics, create visual effects, edit video.
“Absolutely fantastic work. Very professional and creative. Our ad videos were a hit! We are planning to create more videos with Lemons because they are so awesome”
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