Explainer VIDEOsFOR 1inch

• Make the 1inch concept easy to understand
• Get more users who will make the 1st swap
• Get more twitter followers
• Short form and great style to get more retweets
• Align the style with brand guideline
• Keep a minimalist style

• Duration and location. Twitter has become a haven for crypto projects and helps them organically increase engagement and attract new clients. The client requested to make a video mainly for this social network. That is why we made the 1st video in the 60 sec limit.
• Style. Our art director has chosen a minimalist style with no characters to focus the viewer's attention on very simple shapes.
• Color decision. 1inch has a black color palette. But we decided to step back from dark colors and make the video more colorful in order to be closer to the mass market.

• Communication. For good communication, we adapted to the founders' busy schedule and were very flexible.
• Technical issues. We reserved 2 days for fixes, which helped us complete all fixes and finish the project on time.
• Creative issues. We tested 5 different video color schemes and chose the one that attracts the most attention.
• Business problem solving. We made a very dynamic video to grab attention and included a CTA at the end of the video.

8 people animation team, including:
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• Creative Strategist. Identifies the client’s goals and offers the best solution in terms of time and placement of the video.
• Producer. Aligns client’s requests with in-house capabilities and tracks delivery time.
• Art director. Finds the best style solution that meets the goals of the video, creates a storyboard sketch, controls all creative processes.
• Scriptwriter. A person who understands the blockchain mechanics and can explain the concept in a very simple and fast way.
• Illustrator. Creates minimalist graphics.
• 2 animators. Animate video with excellent physics.
• Sound designer. Chooses music and creates sounds for all the actions in the video.