7 Expert Tips for Creating Engaging Content on TikTok

TikTok is an amazing platform that can help grow your business. It’s easy to see the power of this social media app just by looking at the latest statistics:

• TikTok has over 1.53 billion users as of 2023 (1 billion out of those are monthly active users).
• On average, users spend more than 1.5 hours per day on TikTok.
• Over 1 billion videos are watched every day on TikTok.

So, TikTok is a great platform to reach a large audience, increase brand awareness, and boost sales. However, success on TikTok is not guaranteed. To achieve viral success on TikTok, you need to create interesting content that will attract users. Here are 7 TikTok video tips to help you create engaging content.

Tip #1. Develop a content strategy

Developing a TikTok content strategy can be a great way to grow your account. First, think about what content you want to focus on and what topics you want to cover. You can also think about what kind of aesthetic and style you want to create.

Once you've decided on a few topics, start by creating content that fits within these themes. It’s also a good idea to plan out your content ahead of time, and stick to a regular posting schedule. It will help you stay consistent and organized.

Tip #2. Consider the video length

Generally, most TikTok videos are around 15-60 seconds, but the length depends on the type of your content. 

For example, if you create a funny video, 15-30 seconds is usually enough, as humor works best when it is short and sweet. On the other hand, if you create something more serious or educational, 45-60 seconds would be appropriate.

Don't forget about the attention span of your audience. If your video is too long, people will likely get bored and move on to something else. If it is too short, you may not have enough time to deliver your message. Try to strike a balance between these two points.

Tip #3. Know your audience

Knowing who to target and how to reach them will help your content stand out.

The first way to find your target audience on TikTok is to understand the platform itself. Knowing who uses the platform and what types of content they interact with will help you create content that resonates with them. Check out the most popular videos and view the profiles of the users who posted them. Pay attention to the type of content they create, the age and location of their followers, and other demographic information.

Another way to find your target audience is to look at your competitors’ content. Consider what type of content resonates most with their followers, and then tailor that content to suit your goals.

Tip #4. Use TikTok analytics

TikTok analytics can help you track your progress and ensure you get the best results from your content. By monitoring your analytics, you can gain valuable insights into how your videos perform and make adjustments if needed. 

The best way to use TikTok analytics is to start by looking at your overall performance, including the number of views, likes, and comments. It will give you a good idea of what type of content your audience likes the most.

You can also take a closer look at the engagement on each video to see what video types, topics, or formats get the highest engagement. It can help you figure out the type of content your audience wants to see. 

Tip #5. Use subs

Subtitles are a perfect tool to make your content accessible to a wider audience. Subtitles can help make your videos more engaging and interactive, allowing viewers to understand the video’s content of the video faster and easier. 

For example, if your video is about a new trend or product, you can use subtitles to explain the topic to your viewers. If you’re showing step-by-step instructions, subtitles can help viewers follow them more easily. You can use subtitles to add extra information, jokes, or even call out specific video parts.

Finally, subtitles can help your videos appeal to viewers with hearing impairments and make your videos more inclusive. Want to learn more about subtitles? Check out our article 5 Reasons Why Video Subtitles and Captions Matter.

Tip #6. Create an ideas hub

Collecting ideas for TikTok videos can be a great way to get creative and make engaging videos for your followers. Many people find it helpful to keep a list of ideas and references handy, so they can refer to it when they’re ready to create their next video. 

That is why it is beneficial to use services where you can save and store ideas and references for your future videos. One such service is Foreplay. This service allows you to save content you want to use as a reference for your future video, as well as create boards for inspiration. Using this service, you can be sure that the idea you like will be unlost and available for viewing at any time.

Tip #7. Use trends

Trends are popular topics, hashtags, and challenges that are suddenly popular and widely shared. Knowing the current and upcoming trends can help you create content that users are likely to engage with.

Take some time to find out what's hot on TikTok right now. To do this, you can use TikTok Creative Center, where you can find trending videos, hashtags, music, and creators. See what people are talking about, take note of topics and challenges you like, and then use this information to create your content.

Conclusion

Creating engaging content on TikTok requires a lot of effort and creativity. It can be a challenge, but if done right, it will be rewarding. 

Following these 7 tips can help you create unique and engaging content that will help you stand out on the platform. Use trends, create content that appeals to your target audience, post regularly to increase visibility, and track your analytics to see what’s working. Finally, stay true to your unique voice, and don’t forget to have fun!

‍