video for crypto company
Near Inc is making a huge contribution to accelerating the world's transition to open technologies and working on the development of the Open Web. Their one of the most important projects is NEAR, a sharded, proof-of-stake, layer-one blockchain. Focusing on developer experience, user-friendliness and scalability, NEAR is a high performance infrastructure that can be used by real people. The capitalization of the project reached $4Bln.
Near approached Lemons with a request to create a promo video for the Rainbow Bridge, a trustless, permissionless protocol for connecting blockchains. The ETH ↔ NEAR Rainbow Bridge allows users to connect Ethereum assets and smart contracts on NEAR, move assets and data between blockchains, or run the product on both.
To make the video more conspicuous and stand out, we decided to come up with the following creative solutions:
1. Duration and location. The main video placement was going to be the Rainbow Bridge web page and blog posts. So the video had to grab the attention of the users and be eye-catching. The information in the video had to be displayed in such a way that a non-technical viewer could understand the concept, and a technical one was interested in learning more about the technology. As a result, we made the video within the 60-second limit, easy to understand and intriguing at the same time.
2. Style. It was decided to use a low-detail pixel style to focus the viewer's attention on very simple shapes.
3. Color decision. Bright colors grab attention, so we decided to make the video more colorful.
A cool result is undoubtedly a merit of teamwork. Here is the work we did during the project:
7 professionals worked on the project:
Adobe Illustrator is a vector graphics editor and design program that is used to create and edit various digital images.
Adobe After Effects is a software application that enables to work with animated graphics, create visual effects, edit video.
Frame.io is a collaboration platform that allows to quickly discuss the work done and make changes to your video project.
Vector graphics editor and design program developed and marketed by Adobe Inc. Adobe Illustrator was reviewed as the best vector graphics editing program in 2018 by PC Magazine.
"It was a pleasure to work with Lemons - they understood our needs very well and processed the script we were planning into a wonderful explainer in a short amount of time. If the community's impressions are any indication, the videos were a home run! Will definitely collab again!"
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