VIDEO FORcreate room
promotional video
2d animation
character animation
.svg)
Company description
Create Room is a furniture company located in the US, Utah. The company provides creative people with comfortable furniture and accessories that help keep the craft space tidy and organized. Due to the accessibility and convenience, the company's furniture has become very popular and has earned the love of creatives worldwide.
Project overview and features
Create Room approached Lemons studio to make a video to share the story and creation of the company, as well as to deliver their main purpose – to help creatives to CREATE in their lives and find joy.
Client’s goals and requirements
- tell the story of the company and deliver their key message
- reach the target audience (women who love to sew, craft, paint, etc.)
- attract new customers and inspire them to join the community
- combine an animated part with live-action segments
- create minimalistic clean pictures
- keep a warm and welcoming mood
- apply pastel colors
Business objectives and current industry issues
Create Room has truly unusual and delightful products. So we wanted to make a video as remarkable as their fantastic DreamBox and draw the viewers’ attention. We developed a script that created the feeling of "Once upon a time..." and instantly immersed the viewer in the story.
Speaking of visual style, the client wanted a kind and warm video in pastel colors. To create the desired atmosphere, we used our knowledge gained while working on the video for Femergy. The client liked the tone of the voice in that video, so we used it as a reference.
Work done
Before proceeding to the animation of the video, our team:
- Сonducted a competitor analysis to make the video stand out from the crowd of other furniture companies
- Went through several iterations internally to make the atmosphere as warm and sincere as possible
- Set up effective communication with the client to get feedback quickly and meet the deadlines
User roles
- Creative Strategist defined the objectives of the project and organized communication with the client.
- Project Manager developed a project plan, managed work processes, and controlled deadlines.
- Art Director set up a creative vision for the project and created a storyboard.
- Illustrator created characters and other graphic elements.
- Animator made illustrations come alive.
- Sound Designer chose the right music, created SFX, and edited the voiceover audio.
- Creative Room’s team provided guidance and help at every stage of production.
Technology stack
Adobe Illustrator
Adobe Illustrator is a vector graphics editor and design program that is used to create and edit various digital images.
Adobe After Effects
Adobe After Effects is a software application that enables to work with animated graphics, create visual effects, edit video.
Client review
“We loved working with your team! You did an incredible job and know your team is going places! Thanks for all your hard work, we are looking forward to working together in the future.”
next project
the lemons feed
50 Video Marketing Stats You Need to Know About 2022
Video content has become an essential part of any marketing strategy. The video expansion started a few years ago and continues to gain power. Here, we want to share some statistics demonstrating how videos have changed the world of marketing in 2022, how useful they are for marketers, and how appealing they are to the audience.
Free Fonts for Motion Design
Picking a font is one of the most significant visual content steps. The right kinetic typography font should deliver the message to the audience and make the animation-watching experience memorable, exciting, and inspiring. And with the new typography knowledge, you can feel more confident in choosing what you find fitting.
A Beginner’s Guide to Video Hosting
Making a video is just one of the steps of reaching out to the audience, another one is choosing right video hosting.
Video Animation: How to Engage...
How to engage your audience? Use captivating video animation as the most trendy and effective element of your video marketing strategy.
What is an Explainer Video?
Developing an online video marketing campaign isn’t easy. But, you can start small and easy with an explainer video marketing strategy. Check out this post for more.
Best Places to Post Video Content to...
Ahead is everything you need to know about the best video sharing platforms and making the most of them
HOW WILL VIDEO HELP SEO RANKING
Video SEO refers to making technical and creative adjustments to your video distribution to captivate audiences and boost traffic to their video content.Since search engines view videos as a media element, the page where you add a video is referred to as a 'video page.'
COLOR THEORY FOR MOTION DESIGN
Color plays a pivotal role in creating motion design that sells. The use of different color palettes triggers certain emotions and impacts people’s mood and behavior.
.svg)
.svg)