RMRK metaverse explainer video

• there is a metaverse that is divided into plots of land, each of which is an NFT that can contain other NFTs;
• Bob buys a plot of land, then he buys a billboard on the NFT marketplace, like singular.rmrk.app;
• targeting the billboard, Bob sends the EQUIP command to the Land NFT, after which the billboard becomes visible in the metaverse;
• Bob splits the billboard into tokens and gives them to the metaverse community so that each of them owns a piece of it;
• the metaverse becomes popular and attracts corporations that decide to create their own NFTs, which are textures for this billboard;
• they send the NFTs to the billboard, and the community decides which NFT texture is the best;
• the collectively chosen NFT texture is displayed on the billboard.

• give the RMRK protocol some exposure and appeal
• create a clearly understandable explainer
• deliver a great user journey and experience
• get more traffic from social networks by using a visual source
• attract target audience and encourage them to visit the website
• increase user’s time on the website
• improve website’s conversion rates
• make the video with an exciting, inspiring, cyber atmosphere
• keep pixel art style

A team of 9 professionals worked on the project:

• Creative Strategist conducted an initial consultation, identified the key points of the project and offered the client the best options to achieve the goals.
• Producer managed in-house resources and controlled all elements of pre-production, production and post-production.
• Project Manager mapped out and managed all stages of the project delivery.
• Art Director combined the client's vision and the project’s identity into appealing visuals, set the stylistic direction and storyline vibe.
• Scriptwriter worked out the conceptual part of the storyline and the voice-over text so that it perfectly matched the on-screen action.
• Illustrator developed a detailed visual composition for each frame and appropriate visual language.
• 2 Animators worked on achieving game physics via motion.
• Sound Designer aligned the music track and the voice-over recording with the animation dynamics and worked on the sound effects in the video to enhance its impact.