Metalenz is a fabless semiconductor optics company on a mission to revolutionize optical sensing. Metalenz produces powerful lenses that are more cost-effective than traditional optical lenses and will unlock massive commercial potential across consumer, healthcare, and automotive industries.
The video was part of a PR campaign developed by VSC agency. The main goal of the video was to attract potential investors and partners, i.e., mobile phone manufacturers and other multimedia companies.
The main goal of the video was to attract potential investors and partners, so it was important to demonstrate the value of the product and how it would be applied in real life. We used 3D models to visually show the difference between Metalenz lenses and traditional lenses and what advantages the technology has.
This video was somewhat unique as VSC Agency provided us with the initial script for the interview with the founders of Metalenz. This affected the typical production process and required a different point of view, as it was necessary to create a visual that would match the lines of the team members.
We used 3D animation to visualize and demonstrate the Metalenz technology. For the storytelling part, we used 2D animation. To make the video more appealing to viewers, we created characters and used a vibrant color palette.
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