brand VIDEO FORmetalenz


brand video

2d animation

3d animation

character animation

Company description

Metalenz is a fabless semiconductor optics company on a mission to revolutionize optical sensing. Metalenz produces powerful lenses that are more cost-effective than traditional optical lenses and will unlock massive commercial potential across consumer, healthcare, and automotive industries.

Project overview and features

The video was part of a PR campaign developed by VSC agency. The main goal of the video was to attract potential investors and partners, i.e., mobile phone manufacturers and other multimedia companies.

Client’s goals and requirements

  • Attract potential investors and potential partners
  • Increase brand awareness
  • Get more twitter followers
  • Encourage viewers to learn more about the company and the product
  • Create a video narrative from the interview with the founders of Metalenz
  • Show off the product and its potential via 3D so that viewers can see how it would fit into the real world

Business objectives and current industry issues

The main goal of the video was to attract potential investors and partners, so it was important to demonstrate the value of the product and how it would be applied in real life. We used 3D models to visually show the difference between Metalenz lenses and traditional lenses and what advantages the technology has. 

Work done

This video was somewhat unique as VSC Agency provided us with the initial script for the interview with the founders of Metalenz. This affected the typical production process and required a different point of view, as it was necessary to create a visual that would match the lines of the team members.

We used 3D animation to visualize and demonstrate the Metalenz technology. For the storytelling part, we used 2D animation. To make the video more appealing to viewers, we created characters and used a vibrant color palette.

User roles

  • Project Manager controlled deadlines and managed all stages of the project delivery.
  • Art director developed the visual direction of the video and controlled all creative processes.
  • Scriptwriter developed a description of the visual part of the video based on the interview with the founders of Metalenz.
  • Illustrator created all the graphic elements for the video..
  • 2D animator created animation for the 2D part of the video.
  • 3D team (Project Manager, 3D generalist, 3D modeller, 3D animators) was responsible for creating the 3D part of the video.

Technology stack

Adobe Illustrator

Adobe Illustrator is a vector graphics editor and design program that is used to create and edit various digital images.

Adobe After Effects

Adobe After Effects is a software application that enables to work with animated graphics, create visual effects, edit video.

Cinema 4D

Cinema 4D is a professional 3D modeling, animation, simulation and rendering software solution. Its fast, powerful, flexible and stable toolset make 3D.


Redshift is a powerful GPU-accelerated renderer, built to meet the specific demands of contemporary high-end production rendering.

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