Company description

Create Room is a furniture company located in the US, Utah. The company provides creative people with comfortable furniture and accessories that help keep the craft space tidy and organized. Due to the accessibility and convenience, the company's furniture has become very popular and has earned the love of creatives worldwide.

Project overview and features

Create Room approached Lemons studio to make a video to share the story and creation of the company, as well as to deliver their main purpose – to help creatives to CREATE in their lives and find joy.

Client’s goals and requirements

  • tell the story of the company and deliver their key message
  • reach the target audience (women who love to sew, craft, paint, etc.)
  • attract new customers and inspire them to join the community
  • combine an animated part with live-action segments
  • create minimalistic clean pictures
  • keep a warm and welcoming mood
  • apply pastel colors

Business objectives and current industry issues

Create Room has truly unusual and delightful products. So we wanted to make a video as remarkable as their fantastic DreamBox and draw the viewers’ attention. We developed a script that created the feeling of "Once upon a time..." and instantly immersed the viewer in the story.

Speaking of visual style, the client wanted a kind and warm video in pastel colors. To create the desired atmosphere, we used our knowledge gained while working on the video for Femergy. The client liked the tone of the voice in that video, so we used it as a reference.

Work done

Before proceeding to the animation of the video, our team:

  • Сonducted a competitor analysis to make the video stand out from the crowd of other furniture companies
  • Went through several iterations internally to make the atmosphere as warm and sincere as possible
  • Set up effective communication with the client to get feedback quickly and meet the deadlines

User roles

  • Creative Strategist defined the objectives of the project and organized communication with the client.
  • Project Manager developed a project plan, managed work processes, and controlled deadlines.
  • Art Director set up a creative vision for the project and created a storyboard.
  • Illustrator created characters and other graphic elements.
  • Animator made illustrations come alive.
  • Sound Designer chose the right music, created SFX, and edited the voiceover audio.
  • Creative Room’s team provided guidance and help at every stage of production.

Technology stack

Adobe Illustrator

Adobe Illustrator is a vector graphics editor and design program that is used to create and edit various digital images.

Adobe After Effects

Adobe After Effects is a software application that enables to work with animated graphics, create visual effects, edit video.

Client review

We loved working with your team! You did an incredible job and know your team is going places! Thanks for all your hard work, we are looking forward to working together in the future.

Yvonne Hubert
Owner of Create Room

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