video for crypto company
BRD is a Bitcoin and Ethereum wallet that supports more than 70 cryptocurrencies. The BRD wallet allows users self-custody of their assets and provides exposure to NFTs, the ability to trade via DEXs, and the use of dApps.
In November 2021, Coinbase acquired the company behind the BRD Wallet. The BRD Wallet is currently shut down.
The goal of the video was to introduce and promote the BRD brand. This needed to be less of an explainer video and more of an “emotional” promo. So it was essential to create a video that would transfer the brand values: simplicity, reliability, and security.
We worked on the project in collaboration with Hypercube studio. Their team communicated with the client and developed the script and sounds, while our task was to create the visual part of the video.
It was important to make the video visually catchy from the first seconds so that the viewers would be interested and continue watching. For this, we used the brand's stunning vibrant colors that really stand out in the feed.
As a result, we got a visually intriguing video with engaging storytelling developed by Hypercube studio.
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