video for brd
explainer video
2d animation
Promotional video
video for crypto company
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Company
description
BRD is a Bitcoin and Ethereum wallet that supports more than 70 cryptocurrencies. The BRD wallet allows users self-custody of their assets and provides exposure to NFTs, the ability to trade via DEXs, and the use of dApps.
In November 2021, Coinbase acquired the company behind the BRD Wallet. The BRD Wallet is currently shut down.
Project overview and features
The goal of the video was to introduce and promote the BRD brand. This needed to be less of an explainer video and more of an “emotional” promo. So it was essential to create a video that would transfer the brand values: simplicity, reliability, and security.
Client’s goals and requirements
- create more of an “emotional” promo and less of an explainer video
- introduce the project to a new audience
- encourage viewers to join BRD and use the product
- transfer brand values to people through the video
- make the promo minimalistic and lightweight
Business objectives and current industry issues
We worked on the project in collaboration with Hypercube studio. Their team communicated with the client and developed the script and sounds, while our task was to create the visual part of the video.
It was important to make the video visually catchy from the first seconds so that the viewers would be interested and continue watching. For this, we used the brand's stunning vibrant colors that really stand out in the feed.
As a result, we got a visually intriguing video with engaging storytelling developed by Hypercube studio.
Work done
- We tried a lot of different styles internally before choosing the right one
- The animators worked hard to make the animation as smooth as possible so that the video was pleasing and comfortable to watch
- We kept a dynamic pace of the video so as not to make the audience get bored
- Lemons and Hypercube teams set up effective communication to exchange feedback and share creative insights
User roles
- Creative Strategist communicated with Hypercube’s team and handled the paperwork.
- Project Manager organized the work of the whole team and controlled deadlines.
- Art Director managed creative processes and suggested appealing visual solutions.
- Illustrator created graphics for the project.
- Animators brought the illustrations to life and made them move
- Hypercube managers provided guidance, helped develop the creative direction of the project, wrote the script, and created the sounds
Technology stack
Adobe Illustrator
Adobe Illustrator is a vector graphics editor and design program that is used to create and edit various digital images.
Adobe After Effects
Adobe After Effects is a software application that enables to work with animated graphics, create visual effects, edit video.
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