times square billboards video for nasdaq
2d animation
commercial video
billboard video
.svg)
Company description
Client. The New York City-based NASDAQ is the leading stock exchange in the United States in terms of the trading volume. The company is ranked second on the list of stock exchanges by market capitalization of shares traded, behind the New York Stock Exchange.
Key company. 23andme is a biotechnology and personal genomics company based in South San Francisco, California. The company provides DNA testing services, including an extensive ancestry breakdown, personalized health insights, and more.
Project overview and features
The video's main point was to announce that 23andme was going to go public. By tradition, NASDAQ published such videos on the huge video screens of their towers in Times Square to kickstart trading with a powerful announcement.
Specification:
Nasdaq Tower – 1 screen, 2336 x 1832 (px) (1,100 m2)
Thomas Reuters Screen - 6 screens, overall: 2160 x 3840 (px) (714m2)
Client’s goals and requirements
- create an announcement video with advanced logo animation
- capture the attention of passers-by with video
- encourage viewers to learn more about 23andme and buy IPO stocks
- adapt the video to 9 different sizes
- make a video 30-sec long
Business objectives and current industry issues
The main objective was to announce that 23andme went public. The video was supposed to be shown in Times Square, so it was important to create a video that would grab the attention of passers-by and encourage them to buy IPO stocks. There were several NASDAQ towers and several different screens considered. Each screen had its own requirements and sizes. Besides, we didn't have the opportunity to run a demo to see if the video was working correctly on different screens --- it was a one-shot opportunity. So it was crucial to monitor compliance with each video size's requirements to make the announcement perfect
Work done
It was an unusual project for us. We’ve created videos for significant events before, but this project was completely different: large scope, giant screens, and no chance to run a demo. But we did it!
We delivered the project on time, and there were no issues during the video display. Each of the video sizes met the requirements of the screens, all elements were displayed correctly and were where they had to be.
User roles
7 professionals have contributed a piece of their creativity to the project:
- Creative Strategist negotiated with the client and offered them creative solutions regarding video production
- Project Manager monitored the progress of the project and compliance with the deadlines
- Art Director set the visual direction of the video and led the creative team
- Illustrator adapted client's sources for the video
- 3 animators made the images move
Technology stack
Adobe Illustrator
Adobe Illustrator is a vector graphics editor and design program that is used to create and edit various digital images.
Adobe After Effects
Adobe After Effects is a software application that enables to work with animated graphics, create visual effects, edit video.
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