The Ultimate Guide: Video Advertising Specs for Every Social Media Channel

With the popularity of video content skyrocketing, video advertising has become a key to business success and an indispensable part of most marketing strategies. There has been a noticeable growth in online video consumption within recent years, so brands can’t ignore this powerful content distribution channel anymore. 

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Let’s delve into video advertising statistics and gain some valuable insights into using videos to promote and market your products or services. 

• As of 2021, about 86 % of brands use video as a marketing tool. (Wyzowl)
• 31% of businesses publish two to four videos every month.
• According to Animoto’s studies, 93% of brands got a new client thanks to a video on social media.

Wyzowl claims that 87% of marketers are sure that videos provide a positive return on investment (ROI)

• 99% of consumers like watching video content from businesses.
• According to Wyzowl, 84% of marketers claim video ads have helped them generate leads, and 78% say videos have increased sales. 
• Google’s research proves that over 90% of consumers discover new brands or goods on YouTube. 
• According to Animoto, video ads are the number 1 way customers learn about a brand they later buy products or services from. 

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YouTube ad video sizes

Skippable video ad length: can be skipped after 5 seconds.

Non-skippable video ad length: 15-20 seconds, depending on regional standards.

Bumper ad length: up to 6 seconds.

Overlay ad size: 468x60 or 728x90 pixels.

Twitter video sizes

File types: MP4 or MOV

File size: 1 GB max ( it’s recommended to keep files under 30 MB for better performance).

Maximum video length: 15 seconds.

Video bitrate: 6,000 - 10,000k for 1080p. 5,000k - 8,000k for 720p.

Frame rate: 29.97FPS or 30FPS. It can be up to 60FPS.

Audio codec: AAC LC (low complexity).

Video codec: H264, Baseline, Main, or High Profile with a 4:2:0 color space.

Thumbnail:

• Supported files: PNG or JPEG
• Aspect ratio: recommend matching sizing of the video
• Max size: 5MB

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Linkedin video ad sizes

File type: MP4.

Sound format: AAC or MPEG4.

File size: 75 KB - 200 MB.

Video length: 3 seconds - 30 minutes.

Video width: 360 - 1920 pixels.

Video height: 360 - 1920 pixels.

Minimum aspect ratio: 9:16 (0.563).

Maximum aspect ratio: 16:9 (1.778).

Frame rate: 30 frames per second.

Ratio:

4:5 (vertical, 0.8)

9:16 (vertical; 0.57)

16:9 (landscape; 1.78)

1:1 (square; 1.0)

Facebook ad sizes

File type: MP4, MOV or GIF.

Maximum file size: 4 GB.

Video length: 1 second - 241 minutes.

Minimum width: 120 pixels.

Minimum height: 120 pixels.

Aspect ratio: 1:1 (for computers or mobile devices) or 4:5 (for mobile devices only).

Video codec: H.264.

Resolution: minimum 1080 x 1080 pixels.

Instagram video ad sizes

Stories ad specs

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File format: MP4 or MOV. 

Resolution:1080 x 1920 pixels.

Aspect ratio: 9:16. 

Maximum video length: 2 minutes. 

Video size: 4MB. 

Video sound and captions can be used. 

Reels ad specs

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• File format: MP4 or MOV.
• Resolution: 1080 x 1920 pixels. 
• Aspect ratio: 9:16. 
• Maximum video length: 60 seconds. 
• Video size: 30GB. 
• Video sound and captions can be used.

Carousel ad specs 

• File format: MP4 or MOV. 
• Resolution: 1080 x 1080 pixels. 
• Aspect ratio: 1:1. 
• Maximum video length: 60 seconds. 
• Video size: 4GB. 
• The number of videos to publish per post: 2 - 10. 
• Video sound and captions can be used. 

Collection ad specs

• File format: MP4 or MOV. 
• Resolution: 1080 x 1080 pixels or 1920 x 1080 pixels.
• Aspect ratio: 1:1 or 16:9.
• Maximum video length: 60 seconds. 
• Video size: 4GB. 
• The number of videos to publish per post: 2 - 10. 
• Video sound and captions can be used. 

In-feed ad specs 

• File format: MP4 or MOV. 
• Resolution: 1080 x 1080 pixels.
• Aspect ratio: 4:5. 
• Maximum video length: 2 minutes. 
• Video size: 30GB. 
• Video sound and captions can be used. 

Explore ad specs

• File format: MP4 or MOV. 
• Resolution: the highest possible. 
• Video length: 1 - 120 seconds. 
• Video sound and captions can be used. 

Shop ad specs

• File format: MP4, MOV, JPG, or PNG. 
• Resolution: 1080 x 1080 pixels. 
• Video length: 1 - 120 seconds. 
• Maximum file size: 30MB.
• Video sound and captions can be used. 

Snapchat video sizes

• Maximum file size: 32MB.
• Resolution: 1080 - 1920 pixels.
• Aspect Ratio: 9:16.
• Video format: .MP4, .MOV, H.264 encoded.
• Audio: 2 channels only, PCM or AAC codec, 192 minimum kbps, 16 or 24 bit only, 48 KHz sample rate.
• Video length: 3 - 10 seconds.

Long-form Snapchat ad specs

Video format: .mp4 or .mov; H.264 encoded.

Audio:

• 2 channels only
• 192 minimum kbps
• PCM or AAC codec
• 48 KHz sample rate
• 16 or 24 bit only

Minimum length: 15 sec (there’s no max)

Maximum size: 1 GB.

Live and/or Motion Graphic video

Bottom line

Including video ads in your content marketing plan opens up many opportunities for your business growth. Аll video adv has a high potential to attract new customers, generate leads, increase brand awareness, boost traffic, and drive sales, regardless of the formats and social media platforms. Implementing videos into your marketing campaign is easier than it may seem. However, you should follow certain tips and requirements to create effective video ads. Suppose you need to develop a powerful video marketing strategy and craft high-quality video advertisements for your brand. Why not use the services of Lemons Studio? With its vast experience and professional team, it can help you unravel the ins and outs of video advertising and create perfect ads that will be most suited to your specific business needs.

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